Find New Business – The Online Way
The hardest thing in the world to do is generate new clients for your business.
Now the world is 90% online, and with all the social platforms and search engines, it is so hard to keep in from of people.
Here’s three great ways to advertise, that are a little bit old school.
- Use Linked in.
If you are a professional firm or person, and you target business to business, the best way to find business hands down, is Linked in. You can get in contact with the key decision makers at the click of a button.
The guys at Zac Dillon Newcastle SEO firm use their Facebook page to find and nurture new business. You can connect at no cost, or use their advertise platform to reach pretty much anyone on the planet. This is perfect for local business too as you can select your city and input a radius, as well as interests and demographics like age and sex to only advertise to the ideal client.
- For local, you need Youtube videos.
Like this one. https://www.youtube.com/watch?v=x3oQXSD4co0
Videos like this are perfect for local business, generate a ton of traffic, and the competition is very low.
Of course there are many other properties and like Yelp and Yellow Pages, however the above web 2.0 properties will always give you the best reach.
One of my favourite techniques learned from Zac Dillon in Newcastle is retargeting. Once you get a customer coming to your website, you can retarget and follow them with targeted ads all over the web. This creates massive exposure for very little cost.
Another great free, that takes some time is Tumlbr and About.me. Zac Dillon Newcastle SEO is their About.me page to generate a lot traffic and also to get customers clicking all the social profiles because all the properties are there in one place.
Marketing online in 2016 is tricky and time consuming. If you stick to the above three examples, you will cover most customers in the shortest amount of time and money.